The public, many times, is confused by public messages that address limited water conditions. If the message is "Rain is coming", the public's response is, "Great, I don't have to conserve anymore."
The truth is, drought conditions are different when compared with the climate changes that are now occurring. This is important because drought preparation is an acute, temporary response to immediate or seasonal conditions. Preparation for a changing climate is a slower, more incremental set of changes that become permanent as we go into the future. That being said, the climate change message to consider is this:
“We have now entered into a drier period of time, in the long run. It's time to reduce your water use, permanently.”